Ever Heard Of AQ: Answer Intelligence Guide For The Smartest Answers

answer intelligence

Answer Intelligence, or AQ, is a smart way of thinking about things, created by Brian Glibkowski, the boss of Semplar Science. It’s like having a special skill to handle our complicated world. AQ is not just about being smart; it’s about giving really good answers that make things clear, predict what might happen, connect with feelings, and get actual results. Glibkowski talks about five simple ways to be great at AQ, like telling stories and giving clear instructions. AQ is more important than regular smarts or understanding feelings, and you can get better at it. This guide looks into what AQ is, how we can see how good someone is at it, why it’s becoming a big deal, and examples of how it’s useful in different situations.

This article will address the following: 

  1. What is Answer Intelligence? 
  2.  How to Measure Answer Intelligence? 
  3.  Why is Answer Intelligence Important?
  4.  Answer Intelligence Examples.
  5.  Conclusion

What Is Answer Intelligence? 

Answer Intelligence (AQ) is a concept that means being good at giving smart answers to understand and predict things in a complicated world. It also includes connecting with people emotionally and getting good results. So, having a high AQ means being great at providing thoughtful solutions that go beyond just explaining things, helping you handle complex situations, and achieve success while connecting with others.

According to Glibkowski, five High AQ practices distinguish expert communicators:

1. Answer With The Story:

Stories are a powerful way to connect with people on an emotional level. They can help us to understand complex ideas, and they can motivate us to take action.

Example: Imagine explaining a complex scientific concept through a real-life story. Instead of just stating facts, you share a narrative about how scientists overcame challenges to make a groundbreaking discovery. This story not only makes the information more relatable but also engages the audience emotionally, making the learning experience more memorable.

2. Answer With A Metaphor:

Metaphors are a way of comparing two things that are not alike to make a point. They can help us to see things in a new light, and they can make complex ideas more understandable.

Example: When describing the challenges of starting a new business, you might use the metaphor of sailing in uncharted waters. This metaphor helps others visualize the uncertainty and risks involved in entrepreneurship, making the concept of navigating a new venture more vivid and easily understood.

3. Answer With Theory:

Theories are explanations for how things work. They can help us to understand the world around us, and they can help us to make predictions.

Example: In discussing economic trends, you might refer to Keynesian economic theory to explain how government interventions can impact a country’s economy during a recession. This theory provides a framework for understanding complex economic processes and predicting potential outcomes based on certain policy decisions.

4. Answer With Concept:

Concepts are abstract ideas that can be used to organize our thinking. They can help us to make sense of the world around us, and they can help us to communicate our ideas to others.

Example: Consider the concept of biodiversity when discussing the importance of preserving natural ecosystems. This abstract idea helps organize our thinking by emphasizing the variety of life forms and the interconnectedness of species. Explaining environmental conservation through the concept of biodiversity makes the subject more comprehensible and underscores its significance.

5. Answer With The Procedure:

Procedures are step-by-step instructions for how to do something. They can help us to complete tasks, and they can help us to teach others how to do things.

Example: When teaching someone how to assemble a piece of furniture, providing a step-by-step procedure with clear instructions and illustrations is crucial. This procedural approach not only helps the person complete the task efficiently but also serves as a practical example of breaking down a complex process into manageable steps for effective learning.

Glibkowski believes that AQ is a more important measure of intelligence than IQ or EQ. He argues that AQ is more predictive of success in life and that it can be learned and developed.

AQ can be used in a variety of settings, including:

1. Business:

AQ enhances sales by connecting emotionally through storytelling, predicting customer needs, and tailoring approaches. In marketing, it crafts compelling messages, and in customer service, it ensures satisfaction and loyalty.

2. Education:

AQ transforms teaching with relatable storytelling and metaphors. Students with AQ excel by engaging actively, asking insightful questions, and collaborating, preparing for real-world complexities.

3. Leadership:

Leaders with AQ communicate using storytelling and metaphors, motivating teams emotionally. AQ aids decision-making by analyzing complexities and implementing effective strategies for organizational success.

Check this video to learn more on this topic- 

How To Measure Answer Intelligence?

Answer Intelligence (AQ) is a multifaceted concept that encompasses the ability to provide insightful, comprehensive, and engaging answers in a variety of contexts. Measuring AQ directly can be challenging due to its complex nature, but several indirect approaches can provide valuable insights into an individual’s AQ.

1. Assess Verbal And Written Communication Skills:

Strong communication skills are a hallmark of high AQ. Evaluate an individual’s ability to articulate ideas clearly, concisely, and persuasively, both verbally and in written form.

2. Evaluate Problem-Solving Abilities:

AQ encompasses the ability to analyze complex problems, identify root causes, and develop effective solutions. Assess an individual’s approach to problem-solving, including their ability to gather information, generate creative solutions, and evaluate potential outcomes.

3. Gauge Critical Thinking Skills:

Critical thinking is essential for formulating well-reasoned and evidence-based answers. Assess an individual’s ability to analyze information objectively, identify biases, and draw logical conclusions.

4. Measure Creativity And Innovation:

AQ involves the ability to think outside the box and generate novel ideas. Evaluate an individual’s ability to approach problems from different perspectives, challenge assumptions, and develop innovative solutions.

5. Assess Empathy And Emotional Intelligence:

AQ requires the ability to understand and connect with others on an emotional level. Evaluate an individual’s ability to empathize with others, recognize their perspectives, and tailor their communication accordingly.

6. Observe Storytelling And Metaphor Use:

Storytelling and metaphors are powerful tools for conveying complex ideas and connecting with audiences. Assess an individual’s ability to use these tools effectively to explain and persuade.

7. Evaluate Teaching And Explaining Skills:

AQ involves the ability to effectively communicate information and explain concepts to others. Assess an individual’s ability to simplify complex ideas, provide clear explanations, and adapt their teaching style to different audiences.

9. Measure Ability To Provide Actionable Insights:

AQ goes beyond simply providing answers; it involves delivering insights that can be applied to real-world situations. Assess an individual’s ability to identify practical implications of their answers and provide actionable recommendations.

10. Gauge Ability To Adapt To Different Contexts:

AQ requires the ability to tailor communication and problem-solving approaches to different situations and audiences. Assess an individual’s flexibility and adaptability in their communication and problem-solving strategies.

11. Evaluate The Ability To Learn And Grow:

AQ is not a fixed trait; it can be developed and enhanced through continuous learning. Assess an individual’s openness to new ideas, willingness to learn from mistakes, and commitment to personal growth.

Remember, AQ is a complex concept that cannot be measured by a single test or assessment. By combining these indirect approaches, you can gain a comprehensive understanding of an individual’s Answer Intelligence and identify areas for potential development.

Why Is Answer Intelligence Important?

Answer Intelligence (AQ) is an increasingly important skill in today’s world, for several reasons:

1. The World Is Becoming Increasingly Complex:

The sheer volume of information available today is overwhelming, and it’s becoming increasingly difficult to make sense of it all. This is due to several factors, firstly including the rapid pace of technological advancement where new technologies are emerging all the time, and they are constantly changing the way we live, work, and interact with the world. Secondly, information is now easily accessible from all over the world, thanks to the Internet and other communication technologies. Lastly, the world is facing several complex challenges, such as climate change, poverty, and inequality.

To navigate this complexity, we need to be able to understand and analyze information effectively. AQ provides us with the skills to do this, such as the ability to:

a. Gather And Evaluate Information From Multiple Sources:

AQ helps us to identify reliable sources of information and to assess the credibility of information.

b. Identify Patterns And Trends:

AQ allows us to see connections between seemingly unrelated pieces of information and to identify broader trends.

c. Develop And Test Hypotheses:

AQ enables us to formulate our explanations for what is happening in the world and to test those explanations against evidence.

2. Communication Is Becoming More Digital:

We are increasingly communicating through digital channels, such as email, social media, and messaging apps. This shift has made written and verbal communication skills even more crucial. AQ provides us with the skills to communicate effectively in these digital environments, such as the ability to:

a. Write Clearly And Concisely:

AQ helps us to convey our ideas in a way that is easy to understand and that engages the reader.

b. Adapt Our Communication Style To Different Audiences:

AQ allows us to tailor our communication to the specific needs and interests of our audience.

c. Use Technology Effectively:

AQ enables us to use digital tools and platforms to communicate effectively and efficiently.

3. Problem-Solving Skills Are In High Demand:

The ability to solve problems creatively and effectively is essential for success in any field. This is because the world is constantly changing, and we need to be able to adapt and find new solutions to challenges. AQ provides us with the skills to do this, such as the ability to:

a. Identify And Analyze Problems:

AQ helps us to define problems clearly and to identify their root causes.

b. Generate Creative Solutions:

AQ allows us to think outside the box and come up with new and innovative solutions to problems.

c. Evaluate And Implement Solutions:

AQ enables us to assess the feasibility and effectiveness of potential solutions and to implement them successfully.

4. Critical Thinking Is Becoming More Important:

In an age of misinformation and disinformation, it is critical to be able to think critically and evaluate information objectively. This is because we are constantly bombarded with information from a variety of sources, and it is not always easy to determine what is true and what is not. AQ fosters critical thinking skills, enabling us to:

a. Identify Biases:

AQ helps us to recognize our own biases and the biases of others.

b. Evaluate Evidence:

AQ allows us to assess the credibility of evidence and to draw logical conclusions.

c. Consider Alternative Perspectives:

AQ enables us to consider different viewpoints and challenge our assumptions.

5. Creativity And Innovation Are Driving Progress:

The ability to generate new ideas and develop innovative solutions is essential for success in today’s competitive landscape. This is because the world is constantly changing, and we need to be able to adapt and find new ways of doing things. AQ fosters creativity and innovation, enabling us to:

a. Challenge Assumptions:

AQ helps us to question the status quo and to see things in new ways.

b. Think Outside The Box:

AQ allows us to generate unconventional ideas and approach problems from different perspectives.

c. Develop Innovative Solutions:

AQ enables us to turn our creative ideas into practical solutions that can make a real difference in the world.

Check this out to understand how to ask amazing questions.

Answer Intelligence Examples.

Some examples of Answer Intelligence (AQ) in action:

Example 1: A Sales Representative Uses AQ To Close A Deal

A sales representative is meeting with a potential customer to discuss their company’s products and services. The potential customer is hesitant to make a decision, as they are concerned about the cost and the complexity of implementing the new products.

The sales representative, who has a high AQ, uses a variety of AQ techniques to address the customer’s concerns. They:

  • Tell a story about a similar customer who was hesitant but ultimately benefited from the products and services. This story helps the potential customer to see themselves in the same situation and to imagine the positive outcomes that could result from making a decision.
  •  Use a metaphor to explain the complexity of the products and services. The metaphor helps the potential customer to understand the products and services in a way that is easy to grasp.
  •  Provide a detailed procedure for implementing the products and services. This procedure reassures the potential customer that the implementation process will be smooth and manageable.
  •  Answer the customer’s questions with confidence and authority. This demonstrates the sales representative’s deep understanding of the products and services and instills trust in the customer.

As a result of the sales representative’s high AQ, the potential customer is convinced to make a decision and purchase the products and services.

Example 2: A Teacher Uses AQ To Engage And Motivate Students

A teacher is teaching a class on a complex and abstract subject, such as quantum mechanics. The students are struggling to grasp the material and are becoming increasingly disengaged.

The teacher, who has a high AQ, uses a variety of AQ techniques to engage and motivate the students. They:

  • Pose thought-provoking questions that encourage students to think critically about the material. These questions help students to make connections between the new material and their existing knowledge.
  •  Use real-world examples to illustrate the concepts being taught. These examples make the material more relevant and relatable to the students.
  •  Break down complex concepts into smaller, more manageable chunks. This makes the material less overwhelming and easier for students to understand.
  •  Encourage students to collaborate and work together on problems. This helps students to learn from each other and to develop a deeper understanding of the material.

As a result of the teacher’s high AQ, the students become more engaged and motivated in the class. They can understand the material more effectively and are more likely to succeed in the course.

Example 3: A Leader Uses AQ To Resolve A Conflict

Two members of a team are having a conflict about the best way to complete a project. The conflict is becoming increasingly heated and is threatening to derail the project.

The team leader, who has a high AQ, uses a variety of AQ techniques to resolve the conflict. They:

  • Listen to both sides of the conflict without interrupting. This demonstrates the leader’s respect for both team members and helps them to feel heard.
  •  Identify the root cause of the conflict. This helps the team to understand the underlying issues that are causing the conflict.
  •  Help the team members to generate several potential solutions to the conflict. This encourages the team members to think creatively and to come up with new ideas.
  •  Facilitate a discussion between the team members to evaluate the potential solutions. This helps the team to reach a consensus on the best way to proceed.

As a result of the team leader’s high AQ, the conflict is resolved and the team can move forward with the project in a more cohesive manner.

These are just a few examples of how Answer Intelligence (AQ) can be used in a variety of settings to achieve positive outcomes. By developing their AQ skills, individuals can improve their communication, problem-solving, critical thinking, creativity, and leadership abilities. These skills are essential for success in any field and can help individuals make a positive impact on the world.


In wrapping up our exploration of Answer Intelligence (AQ), we’ve learned that AQ is like having a super-smart way of handling our complicated world. AQ is not just about being clever; it’s about giving really good answers that make things clear, predict outcomes, connect emotionally, and get things done.

Glibkowski highlights five simple ways to master AQ, such as telling stories and giving clear instructions. He argues that AQ is more important than regular smarts or understanding feelings, and the exciting part is, you can get better at it.

In today’s world, AQ is becoming a big deal because the world is getting more complex, we’re communicating more digitally, problem-solving is crucial, critical thinking is a must, and creativity and innovation drive progress. AQ examples, from closing deals to engaging students and resolving conflicts, show how this skill is incredibly useful in various situations.

So, whether you’re in business, education, or leadership, developing your AQ skills can make you better at communicating, solving problems, thinking critically, being creative, and leading effectively. By understanding and applying AQ, individuals can make a positive impact on the world around them.

Unlock the secrets of this fascinating topic by diving into the wealth of information available right here. Delve deeper, satisfy your curiosity, and broaden your understanding. For an enlightening exploration, check out this valuable resource!

Enroll in our transformative
1:1 Coaching Program

Schedule a call with our expert communication coach to know if this program would be the right fit for you

Scroll to Top